Simple, strong messages create conviction. Believing in your ideas does not.

We all see opportunities for change and improvements. We wish others to follow us in those directions. So we share the ideas we believe in… and we experience this:

Believing in what we say is not the best way to build conviction in others.

Here is why.

When focusing on sharing what you believe…

… people hear too many words and have too many dots to connect.

When speaking with a focus on sharing what you truly believe, consider that all your arguments are in the way of making your point. Your beliefs are a barrier to getting your message across. Believing in what you say sounds more like thinking out loud.

… people don’t necessarily hear you.

Believing in what you say does not necessarily trigger more energy in your voice and nonverbal. If you had a bad night’s sleep or are recovering from an intense conversation, you likely speak from a monotonous, low voice, projecting much less energy than you think. Believing more in what you say won’t make a difference.

Does believing in your ideas help?

What does it mean to believe in the figures you report, in the explanation of your process, and in the conclusions you draw? The figures are what they are. The same for your process and conclusions. When my clients try to speak as if they believe in what they say, they conclude that it simply does not make sense for most of their content.

If believing in your ideas does not lead to speaking with simplicity and energy, the reverse is true.

Telling concise, clear messages with a slightly louder voice builds conviction in others and yourself.

Research shows that, when speaking louder and with more variations in loudness, people get that you must believe in what you say. Those who agree with you are reinforced in their beliefs, those who oppose your ideas bend their opinion slightly towards yours, for they reckon that you believe in what you say.

The experience of making clear statements with some force in front of others changes you. When repeated, you start to believe in your own words. When you do the hard work of turning complex ideas into simple, direct messages, you clarify your thinking. When telling the essence of your ideas in simple terms with the right level of energy, you help others see the direction, focus on the next step and move together towards your common goal.

Expressing your leadership is your tactic to grow your leadership and get results.

What do you feel when you reach clarity and simplicity? How do you know that your speaking is strong enough to move others?

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