Vision Communication: What matters most.

There is so much accomplishment for those whose vision materialises. Achievements start when you speak up to reveal your leadership and vision. Speaking with a voice that makes sense and engages others is your strategy to lead. It is your path to bigger realizations, influence and visibility.

Your vision is what drives you to evolve and create. Your vision comes from inside – as a creative impulse to build something meaningful. Your vision is nurtured by the stories of great entrepreneurs. Your vision is where your values turn into an appealing future.

Now, your vision won’t materialize unless it enters some sort of process. You are told by consultants to shape your vision through change methodologies, strategy workshops etc.

They provide you with frameworks to expand and condense your best ideas with your colleagues into matrices, workflows, and change strategies. Your wonderful ideas are then turned into measurable goals, plans, and KPIs. And hopefully, they advise you to give it an appealing name – not the appalling ‘Strategy 2027’ – and ‘voilĂ ’!

This process is necessary and true for implementing your ideas, but it doesn’t guarantee that people engage with your vision.

If you feel that people resist change, if the journey from vision to results feels like a drag, listen carefully to your staff. Most likely, they will say something like this:

‘When listening to their vision and strategy, I understand the words, but I don’t see what they mean.’

To them, your metaphors feel like a puzzle, not a solution. Your well-crafted story flow is disrupted by gaps in their understanding. Receiving more of the same messages disengages people.

Remember this: People don’t engage with your words, charts and pictures. People engage with what they get: the picture created in their minds.

Do your words trigger a vivid, adequate representation in their mind? Or a disappointing question mark?

(TIP: The answer to that question is not in your office, nor is it in the office of your communication specialist or change manager.)

When you learn to turn a vision into messages people engage with, you reduce uncertainty and resistance. Closing the gap between how you express your ideas and what people get requires a different type of work: the practice of Expressing Leadership. It turns complexity into clarity, not abstractions and buzzwords. It is doable and enjoyable!

Becoming known for speaking up in a way that moves people forward requires work. But this work gives you so much more efficacy visibility and influence that you will see your vision materialize.

What is your practice to engage people with your values and vision? How do they react?

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